Hugh’s News Feb 2016

February Sale… and other offers

Hello friends and supporters,
There are two main messages in this first newsletter of 2016. Firstly we are running a Sale for the rest of February – which is unusual for us (see below) – and secondly we have some super special offers for people with limited budget or anyone just looking for a bargain.

So we very much hope you will take this opportunity to treat yourselves to some of our Feelgood furniture, and help get Spring off to a cracking start.


20% off in February

Those of you who have been following us for some time will know that (unlike most of the furniture industry) we do not believe in deep discounts, nor do we spend most of the year ‘On sale’.

That’s because our products are genuinely special: they have unique Swedish design and the superb comfort of feather cushions; they are also handmade and fairly traded in Indonesia.

So instead of discounting, we try to make sure that our normal prices represent good value for your money. However even we cannot resist a Sale once a year, so for the rest of February we are offering 20% off all our current stock. To remind yourself which of our 5 ranges you enjoyed in the past have a look at this page.

To take advantage of this February Sale offer, you have three options:

  • Buy online using the following code SA7Z02710; or
  • Give us a call (01722 340882) quoting the February newsletter; or
  • Email us, telling us what you are interested in so we can put together a quote re price and timing.

Sale ends 29th February 2016 – Outdoor ranges and Sale Corner have their own offers which are separate from this 20% off discount.

Special Offers, ex-display sets etc
This is also the time of year when we sell off our display stock from last year’s season. And this year we have a particularly good selection to offer because we are also selling off 4 sets on behalf of our partner Malvern Garden Buildings. Some of these are shown below. Click on the images to see the offer details…


However please look for yourselves in the SALE Corner of our website, and see if there is something there for you.

You can buy any of these items online (unless otherwise stated), or you can call or email.

Indonesia update

Our partner Deddy Heriyanto, has recruited a new technical supervisor to oversee production and quality control. His name is Narendra Digantara, Rendra for short. He is 27, is a trained furniture specialist who has worked with larger Indonesian companies, most recently as a process engineer. His first big job is to oversee the smooth introduction of Semarang production by our new carpentry partner KWAS. They are FSC-certified. Full profile to follow in next newsletter. Rendra is shown here with the first Semarang chair that KWAS have produced.

Meanwhile our other partner PKT has been very busy preparing a container which left just a few days ago. Shown below are 5 female members of the team. According to General Manager Tommy Fredriksson: “At this finishing stage, we need and use quite a few of our girls, to do sanding, waxing, packing etc.Their work is very valuable to us, since all of the above is very time consuming work.”

Shown above are Rubina, Ningsi, Badriyah, Baidah and Siswati. Thanks ladies and keep up the good work.

And finally…

We’ll be telling you more about where you can see and try us this year in the next newsletter. In the meantime if you have any ideas or suggestions for our newsletter, please just call (01722 340882), or drop me an email:

Thanks for your continued support and interest. Rachel and I both hope you have a great year.
Best wishes


P.S. here is the lovely window-box that greets me every morning. What a marvellous colour combination these pansies and daffodils make. Early Spring at its best!



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